We offer a variety of services to assist you in your Internet marketing efforts that include copywriting services for your websites and creating blog content.
Why is content so important? Search engines can only serve up your listing if they have something to search on.
There are certain things that search engines can’t see. Images, for one are a big problem. Search engine “crawlers” rely on text elements more than anything else to determine the purpose of a web page. Google heavily on the text that’s actually displayed on the page rather than what is hidden in the background of the website. Making sense now?
When writing content, remember your website is a selling tool. Bottom line, customers are really only interested in how your product or service can be of benefit to them. Sounds simple, but an area where business fall short.
Today it is more important than ever to create and promote a company blog. Blogs help establish your company as an expert in your industry. Developing well-written, quality content also raises brand awareness and provides in-bound links to your website. A company blog can also drive more targeted traffic and rank in the search engines.
- Blogs allow you to target specific keywords more thoughtfully per post
- Blogs allow you to communicate to customers in a less formal setting and where you can add your personality and voice to your business.
- Blog posts are immediate
- Blogs over time can build your business as a credible source for customers to gather information
- Blogs help you establish relationships with others in your industry where you can invite them to write guest posts or comments on yours. And in turn you could do the same for them.
The purpose of blogging is to encourage traffic to your site, give visitors a reason to engage with your site, build your brand, and establish you as an expert in your field. Blogs also are known to improve your search engine ranking results over time.
We offer a few options to help you with your blog.
- Uploading blog to site
- Tagging – SEO
Al A Carte Includes:
- Client to provide topic and Trowen Communications to create, post and SEO optimize
- Trowen Communications to post re-purposed article and SEO Optimize
- Client provides the blog article and Trowen Communications to post and SEO optimize
Monthly Blog Package Includes:
Two or Four posts to your blog per month of re-purposed content and SEO optimize per post. One can be replaced and customized if topic and description are provided.
Contact Us to Get Started
Contact Trowen Communications today to learn more about our copywriting and blog services or to schedule an Internet marketing consultation.