With sponsored or pay-per-click advertising, a business uses customized ads that appear to searchers in designated locations who are searching on specific keywords. Major search engines such as Google, Yahoo, and Bing (formerly MSN) offer highly customizable pay-per-click services.
Pros: Sponsored or pay-per-click advertising gives you a lot of control over who sees your ads, how much they’ll cost you, and even what page on your site visitors will land on. Updates to your pay-per-click campaigns can be made as frequently as you want and take effect immediately.
Cons: While most of the search engines provide tools that allow you to quickly create pay-per-click campaigns, a truly optimized and high-performing campaign requires use of advanced techniques that can take a lot of time and experience to master.
Cost: The cost for sponsored search advertising varies greatly based on your location, keywords, and pay-per-click competition in your area. For some keyword searches, you may pay only 50 cents per click, while others might require up to $5 per click. The good news is that you only pay if a searcher clicks on an ad and makes it through to your site. It’s like mailing thousands of flyers and only paying for the ones that get read! You set a specific budget to keep your costs under control.
Trowen Communications has been creating successful pay-per-click campaigns for clients since the early days of sponsored search. This experience ensures that your campaign is highly customized using exactly the terms you want targeting the customers you need. Pricing includes a reasonable management fee plus ad fees – remember, you only pay for the searchers you click through to your site!
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Contact Trowen Communications today to learn more about Pay-Per-Click advertising or to schedule an Internet marketing consultation.