Search Engine Journal | January 28, 2017
Every digital marketer knows just how difficult it is to produce high-quality content. You research content ideas, consult subject matter experts, jot down outlines, and sweat over each and every line to put something useful and powerful into the world.
Then you hit the “Publish” button — and get nothing. No traffic. No shares. No conversions. But why?
First, your content may be poorly written. Second, it is just not optimized for search engines.
Here are seven SEO tweaks that will definitely help you optimize any piece of written content. These content optimization tweaks are simple but effective. Let’s dive in!