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Internet Marketing

Internet Marketing
Studies show that not only do Internet users go online to find local services, they also use phone numbers, email addresses and forms on websites to contact local vendors. Many others explore competing websites to decide which vendor to visit in person. These “offline conversions” – turning Internet searchers into paying customers – are a critical factor in a local business’s success.

For local store fronts vying for the cyber attention of local searchers, there are three main search engine marketing options – pay-per-click advertising (PPC), search engine optimization (SEO) and local search. Explore the pros, cons, and costs of these strategies below, and find out how Trowen Communications can help you implement the one that best fits your needs.

Contact Us to Get Started

Contact Trowen Communications today to learn more about Internet marketing or to schedule an Internet marketing consultation.

Industry News

What is Search Engine Optimization (SEO)?

Moz.com | 2016 What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your […]

7 SEO Tweaks to Improve Your Content Before You Hit Publish

Search Engine Journal | January 28, 2017 Every digital marketer knows just how difficult it is to produce high-quality content. You research content ideas, consult subject matter experts, jot down outlines, and sweat over each and every line to put something useful and powerful into the world. Then you hit the “Publish” button — and […]

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