Studies show that not only do Internet users go online to find local services, they also use phone numbers, email addresses and forms on websites to contact local vendors. Many others explore competing websites to decide which vendor to visit in person. These “offline conversions” – turning Internet searchers into paying customers – are a critical factor in a local business’s success.
For local store fronts vying for the cyber attention of local searchers, there are three main search engine marketing options – pay-per-click advertising (PPC), search engine optimization (SEO) and local search. Explore the pros, cons, and costs of these strategies below, and find out how Trowen Communications can help you implement the one that best fits your needs.
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Contact Trowen Communications today to learn more about Internet marketing or to schedule an Internet marketing consultation.