Email marketing is the online equivalent to direct mail. Many local businesses successfully use email marketing to stay top of mind with previous and potential customers, further position themselves as experts, communicate messages about special offers, and much more!
Pros: Popular and inexpensive email management tools such as Constant Contact or iContact make managing your e-mail list and sending emails simple and efficient. Once you get going, email marketing can have a viral word-of-mouth effect. If your message is interesting or your offer fantastic, you’ll soon find your email being forwarded beyond your control.
Cons: Building your list will take time, and crafting the perfect message for each mailing takes commitment and creativity. You’ll also have to spend some time maintaining your list to keep it up to date, but many of the available tools can take a lot of the pain out of this process.
Cost: Some tools are available for monthly subscription prices starting under $20 month, so an effective email campaign can be fairly inexpensive to implement. Don’t skimp on getting help with the design and message of your email, though, it can make or break the success of your campaign.
Contact Us to Get Started
Just like with direct mail, your success with e-mail marketing is in the details – brand recognition and a powerful message go a long way toward keeping your email out of the recipients’ trash. Trowen Communications can help you find and setup the right system and plan your overall email marketing strategy. If you need help creating your messages, we can support you with that, too.