Welcome back to the Think2010 series. In last week’s introductory post, we noted that this series will be devoted to looking forward, focusing on themes, trends and perspectives to help plan for the coming year. In this second post, we’ll get the ball rolling by providing a collection of perspectives from some very important people – everyday consumers.
In our random (and diverse) sampling a couple things seem to be ringing true. Firstly, consumers seem optimistic and hopeful about the year ahead and the extra “breathing room” that will be afforded them. And secondly, it’s clear that their media habits continue to evolve, with ongoing and increasing involvement online, from searching to shopping to social media.
Have a look at what these everyday people have to say as they consider the economy, their lives and their media habits for next year along with some of their perspectives on how they interact with online ads.