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Does an Organic Search Presence Help Paid Result Performance?

Study Finds Organic Results Increase Paid Search Clicks

A study from a couple of NYU Stern professors has found that organic search engine results can play a direct role in whether or not a paid listing is clicked. Basically, if this research is any indication, if your business has both a paid result and an organic result appear at the same time, you have a better chance of your paid result getting clicked than if the organic result had not appeared.

Seen better CTRs when paid and organic listings are present? Tell us about it.

Professors Anindya Ghose and Sha Yang have highlighted the following findings:

– On average, the impact of organic listings on paid advertising is 3.5 times stronger than vice-versa, possibly because of the tendency of consumers to trust organic listings more than paid ads.

– The positive association between paid and organic listings increases advertisers’ profits by at least 6.15% when compared to profits in the absence of either of them. The positive association is strongest when advertiser-specific keywords are used and weakest when brand-specific and generic keywords are used.

– Click-through rates, conversion rates and total revenues are higher when both paid and organic listings are present simultaneously than when paid search ads are absent.

– The combined click-through rates are 5.1% higher when paid and organic listings are present simultaneously than when only the organic listings are present.

– The combined conversion rate increases 11.7% when paid and organic listings are present simultaneously than when organic listings alone are present.

– Paid search advertising drives up to 54% of total revenue growth.

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Google – Page Speed May Become a Ranking Factor in 2010

Algorithm Change Would Make Slow Sites Rank Lower

Over the course of 2009, a consistent theme that Google has been involved with is that of speed. In announcement after announcement, Google has talked about the importance of speed on the web, and how the company wants to do everything it can to make the web a faster place. Has it occurred to you that how fast your page loads may have a direct effect on how your site ranks in Google?

Don’t worry, it hasn’t had an impact…yet. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking factor.

“Historically, we haven’t had to use it in our search rankings, but a lot of people within Google think that the web should be fast,” says Cutts. “It should be a good experience, and so it’s sort of fair to say that if you’re a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don’t want that as

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Get Ready, Here Come More Google AdWords Account Bans

The mass AdWords banning that has continued on since late September of this year is just going to get worse. Google told me last night that they are stepping up the account level bans and making them permanent on the account level.

Nick Fox of Google told me Google is now better at enforcement and able to offer more comprehensive enforcement of their existing policies. This is why they have decided to step up these efforts by banning not just sites from advertising, but complete accounts and permanently stopping them from signing up for new accounts (they have ways).

In the past, I complained that Google replied to AdWords advertisers with lame responses. Fox promised me that the communication process with these account bans have been improved. All accounts that are being banned will get an email from Google telling them they have been banned and instructing them how to appeal the ban. All appeals will get a response from Google, no matter what.

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